William Brumbach
Creative Designer
Design with Purpose ~ Energize Your Brand & Drive Results
William Brumbach is a highly-experienced, concept-driven, and innovative designer dedicated to successfully directing and implementing a wide variety of full-cycle revenue-generating projects. He leverages strategic business acumen and concise communication skills to align a client's vision with their goals. William is well-versed in performing in a collaborative team-based environment and managing multiple projects.
Areas of Value
Direct as well as participate in the discovery, definition, design, development, and deployment processes of the software development lifecycle
Over 30 years of visual design experience including designing UI/UX components to enhance and guide a user’s visual experience of brands and products
Successful record of guiding product experiences from ideation through launch
Deep knowledge of user-centered design processes and methodologies
Ability to intuitively break down complex scenarios into digestible, simplified solutions
Strong problem solver with the ability to quickly modify and develop alternative solutions
Presenting ideas and concepts to an array of audiences
Professional Experience
Creative Lead
bowmo, Inc.
Member of the leadership team that developed the ideas, strategy and procedures for developing and launching their flagship product.
Collaborate with cross-platform teams, in an agile environment, (creative, content, technology) to shape product vision and to design and deliver a mobile (all mobile platforms) and web based application for the recruiting industry.
Developed the brand and all branding components for the company.
Helped construct focus groups consisting of users and investors for testing design assumptions.
Developed the site maps, user flowcharts and hi-fidelity wireframes for a successful, fully functional B2B product, on schedule and on budget.
Developed a content marketing solution utilizing social media outlets to help build brand awareness.
Received acclamation from both investors and clients for the intuitive design, and ease of use.
Sr. Visual Designer
ARA, A Newmark Company
Responsible for the visual design for all marketing materials, RFPs and presentations for both print and mobile devices.
Primary photographer for all assignments.
Provided teaching and mentoring for graphic designers.
Designed a marketing package for a graffiti laden property. We strategically promoted it as art and sold the property for $23.5M ($2M over asking price).
Developed a value-add section for marketing collateral by photographing the property and then manipulating the photography to show potential improvements to illustrate how to increase property value.
UX Designer
Creative Development Group
Joined company with two partners to develop a specific product for the equestrian industry. Responsible for the User Experience and visual design. Client base grew to approximately one dozen on-going accounts.
Designed and developed web sites and managed client relationships for non-profit and private organizations.
Received numerous website testimonials for unparalleled professionalism, exact attention to detail, meeting deadlines and superior customer service, while exceeding expectations.
